Beauty Industry

Shiseido Asks Lady Gaga to Take Selfies

The pop star stars in the new ad campaign.

Lady Gaga was recruited by Shiseido to star in its new ad campaign – but only in Japan. And, Gaga is not only the star of the ads, but the photographer too – the campaign is a compilation of selfies taken by Gaga herself.

WWD reports that Lady Gaga took 50 selfies for the brand., and each will appear in a different Japanese newspaper, now through January 5.

Photos: Instagram
 

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